“𝗬𝗼𝘂 𝘀𝘁𝗮𝗿𝘁 𝗮𝘁 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝘀, 𝗿𝗶𝗴𝗵𝘁? 𝗔𝗻𝗱 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝘀 𝗮𝗿𝗲 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗳𝗶𝗴𝘂𝗿𝗲 𝗼𝘂𝘁, 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗮 𝗱𝗲𝗮𝗹? 𝗔𝗻𝗱 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝗼𝗻𝗹𝘆 𝘀𝗮𝘆 𝗻𝗼, 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻’𝘁 𝘀𝗮𝘆 𝘆𝗲𝘀, 𝗿𝗶𝗴𝗵𝘁? 𝗧𝗵𝗲𝘆 𝗰𝗮𝗻 𝗷𝘂𝘀𝘁 𝘀𝗮𝘆 𝗶𝘁 𝗹𝗼𝗼𝗸𝘀 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴. 𝗜𝗳 𝘆𝗼𝘂 𝗴𝗲𝘁 𝗽𝗮𝘀𝘁 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝘀, 𝗮𝗻𝗱 𝘀𝗼 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝘀 𝗮𝗴𝗮𝗶𝗻, 𝘁𝗿𝘆 𝗮𝗻𝗱 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂, “𝗛𝗲𝘆, 𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘄𝗮𝗻𝘁𝘀 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗯𝘆 𝗰𝗵𝗮𝗻𝗻𝗲𝗹, 𝗮𝗻𝗱 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝗯𝗶𝘁 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗺𝗼𝗿𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗶𝘇𝗲.”

𝑰𝒕’𝒔 𝒕𝒉𝒆 𝒔𝒂𝒎𝒆 𝒑𝒓𝒐𝒃𝒍𝒆𝒎 𝒊𝒏 𝒇𝒊𝒏𝒂𝒏𝒄𝒆 𝒂𝒏𝒅 𝒊𝒏 𝒂 𝒑𝒓𝒐𝒅𝒖𝒄𝒕 𝒘𝒉𝒆𝒓𝒆 𝒘𝒆 𝒉𝒂𝒗𝒆 𝒕𝒉𝒊𝒔 𝒗𝒆𝒓𝒚 𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕𝒊𝒏𝒈 𝒔𝒕𝒐𝒓𝒚 𝒕𝒐 𝒕𝒆𝒍𝒍 𝒐𝒏 𝒕𝒉𝒆 𝒑𝒉𝒐𝒏𝒆 𝒐𝒓 𝒐𝒏 𝒂 𝒁𝒐𝒐𝒎 𝒄𝒂𝒍𝒍 𝒂𝒏𝒅 𝒕𝒉𝒆𝒏 100% 𝒐𝒇 𝒕𝒉𝒆 𝒕𝒊𝒎𝒆, 𝒕𝒉𝒆𝒚’𝒍𝒍 𝒈𝒐, “𝑺𝒐𝒖𝒏𝒅𝒔 𝒈𝒓𝒆𝒂𝒕, 𝒔𝒆𝒏𝒅 𝒎𝒆 𝒔𝒐𝒎𝒆𝒕𝒉𝒊𝒏𝒈.”

They’ll say one of two things. “Send me something” or “I’d like to see some material on it.” Like not those kinds of things, those words.

The One Twist opens up a new way of doing things, a new market. Or your twist completely exits one industry, helps the world exit one industry, and becomes a new industry. We’ll give you examples…