Event Details & FAQ

Everything you need to know to get the most out of Vortex Cold Outreach Event, 2022.

Who is this 2-Day Workshop for?

Workshop attendees are often seeking funding, either now or in the near future, considering applying to an accelerator or grant that requires a pitch deck, or are preparing to enter the public markets (or public eye.). Attendees have an operating business, product or a detailed business plan. Businesses range across industries and business types (ie: SaaS, physical product, services, etc.), and come to us at all levels of traction (pre and post revenue), and seeking all levels of funding (seed, growth, debt, mezz, series A, public offering, etc.). While there are differences in all of these companies’ outreach needs, the effort and processes to build them are the same.

Who is this 2-Day Workshop NOT for?

Companies who are under the gun and need funding immediately for survival.

Will I get one-on-one attention from you and your staff?

This is a small, hands-on workshop. Oren and his top trainers will be available to push you toward the deliverables.

What are the program dates?

The event will happen at our San Diego headquarters – and streamed live via our proprietary Training Hub – on Wednesday, July 13th – Thursday, July 14th, 2022.

Will this be recorded?

Yes, the event will be recorded and you will get access to the recordings once we’ve uploaded them into the membership area.

What’s the cancellation / refund policy?

If you aren’t invigorated and excited to start setting investor meetings within the first hour of the event, please contact a representative to request a refund. Once our team starts developing outreach emails and scripts together with you, we’ll both be committed.

Where is the Event Taking Place?

Velocity Live/ March 2022 will take place at Oren Klaff's new Office space:

2443 Impala Drive, 

Carlsbad, CA 92010

 

 

 

What is the Agenda?

Please note that times may vary slightly depending on the flow and rhythm of participation… (Times are in PDT)

 

DAY ONE (July 13th):

8:00-8:45 am Check-in and seating

9:00 am-10:30 am – Opening Keynote 

10:30 – 10:45 am – Coffee Break 1

10:45 am – 11:15 am First principles of cold outreach: attention and croc brain; high-status Language; status tip-off 

11:15 am – 11:30 am – Coffee Break 2

11:30 pm – 12:15 pm – How not to write an email (Buyers Formula)

12:15 pm – Lunch Break (90 min)

2:15 pm – 3:15 pm – The structure of a cold email: social / serendipity (why, how, examples) + exercise (write now); crack / hook (why, how examples) + exercise (write now); CTA (why, how, examples ) + exercise (write now)

3:15 pm – 3:45 pm – Email Deliverability Fundamentals (Guest speaking and Live interaction) 

3:45 pm – 4:00 pm – Coffee Break 2

4:00 pm – 5:00 pm – Show and Tell from the Stage + Q&A 

 

DAY TWO (July 14th):

8:30 am – 9:00 am Seating

9:00 am-9:30 am – Opening Note

9:30 am – 10:15 am – How to build a list: Targeting; Finding; Validating; Scrubbing

10:15 am – 10:45 am –  Coffee Break 1 

10:45 am – 11:30 am – List Building Full Tech stack

11:30 am – 12:15 pm – Email Deliverability after (pick up example from day before and compare results)

12:15 pm – 1:00 pm – Show & Tell from the Stage – copy tear downs

1:00 pm – Lunch Break (90 min)

2:30 pm – 3:00 pm – Linkedin Strategies

3:00 pm – 4:30 pm – Show & Tell from the Stage

4:00 pm – 5:00 pm – Final notes Q&A

 

Where can I stay while I’m attending the event?

The following hotels are a perfect place to stay following the Vortex Event.

 

What are the Best ways to travel from San Diego Airport to Carlsbad

You can see all the information you need on San Diego International Airport's page.

If you are an UBER fan, then for $50-$60 you can get to the event venue or the hotel you choose to stay at, as the recommendations we are giving you are all very close and in the same area, so prices are very similar.

What are the Best ways to travel from LAX Airport to Carlsbad

You can get all the information you need on the LAX International Airport‘s page.

If you are an UBER fan, a ride to Carlsbad would cost around $130.

There is also the option of renting out a car through the TURO app, to get a cheaper deal.

You can also take the Amtrak from the Los Angeles Union Station to Oceanside, CA for a rate of $28-$42.