If you don’t have at least 10 new investor meetings per week, something is wrong…
It has nothing to do with your company revenue or your pitch deck …
Doesn't matter if you're in a “hot market” either.
Instead, it has to do with this one simple rule that most CEOs break on a daily basis.
Follow this rule and you’ll have investors asking to get on your calendar to hear your pitch.
But ignore it and you’ll be struggling to set meetings with interns, let alone check writers.
Worse, if you ignore it long enough, you could be given the kiss of death in capital markets:
“a CEO who can’t raise money.”
Once you get that title, there's almost no way to recover.
I’ll tell you what this rule is in just a moment, but first, let me tell you something you might not know about big check writers…
Most CEOs and entrepreneurs don't realize this, but professional investors are desperate for quality deal flow.
The keyword here is QUALITY.
But many times, they have to pass on quality deals because it takes too much TIME to understand how your business works.
The keyword is “time”
Here’s what investors actually have time to do…
26 seconds to read your email…
2 minutes to Google you and the company
2 minutes to respond an request a teaser
3 minutes to hear or read your teaser
Then (if they like it):
6 minutes to hear the short version of your pitch.
That’s 13 minutes and 26 seconds… if you’re lucky.
Here’s the DECISION they want to make in those 13 minutes:
- Yes – looks great let's meet.
- No – looks bad (you spammed a list, wrong kind of deal, not a fit)
- Too Hard – You might have the most brilliant Company of all time, but it just looks too hard to get into the details.
Over the past 20 years, I’ve worked with hundreds – even thousands – of CEOs who find themselves in bucket #3.
They have a great company with strong numbers… but they seriously struggle to get anyone interested in their business.
Why? Because they didn’t learn…
RULE #1: Never say anything that doesn't have a number in it.
Here’s the deal. Investors make decisions based on a spreadsheet.
There’s no cell on this spreadsheet where you input your feelings, your pathos, your degrees, dogma, or desires.
There's no input cell on the spreadsheet for your Boldness, Courage and Tenacity and no data input for “mission” … vision, value, or pictures of you climbing the snowy peak of a tall mountain.
“Wait a second Oren ... Don't investors care about the emotional, pull-on-your-heartstrings stories about all the customers I've helped? “
But only on slide 13 of your pitch deck at the actual meeting.
A meeting that is probably never going to happen.
That’s why every CEO not only needs to know all of their key performance indicators down pat… they need to be able to explain those numbers in the right way, at the right time, in the right order.
Do this right and what you wind up with is cotton candy that sets meetings every day … week after week.
Bottom line: Once you can signal that you understand what numbers need to go in THEIR spreadsheet, not yours, your calendar will be booked solid with investor meetings.
But before you put this idea in action, I have to warn you about something…
You can’t just data dump everything you have into one slide and expect people to get it.
You have to understand what the most compelling numbers are to create investor interest.
But most CEOs – even those who've had successful exits – don’t know what those numbers are.
That’s why I want to invite you to this private training I’m hosting next week called – How to Raise $5M+ in 90 Days or Less
I’ve decided to host this free one-hour training next week:
I launch the event on May 4th, 2022 at 10 am PDT / 1 pm EDT.
All you have to do is enter your email address on the page.
I’ll send you the link to the webinar about two hours before we go live.
Make sure to show up a few minutes early, and plan on staying until the very end – I cover every single aspect of setting investor meetings.
I will not be sending out a replay.