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The Job Of Your Pitch Deck

𝑰𝒕'𝒔 𝒕𝒉𝒆 𝒔𝒂𝒎𝒆 𝒑𝒓𝒐𝒃𝒍𝒆𝒎 𝒊𝒏 𝒇𝒊𝒏𝒂𝒏𝒄𝒆 𝒂𝒏𝒅 𝒊𝒏 𝒂 𝒑𝒓𝒐𝒅𝒖𝒄𝒕 𝒘𝒉𝒆𝒓𝒆 𝒘𝒆 𝒉𝒂𝒗𝒆 𝒕𝒉𝒊𝒔 𝒗𝒆𝒓𝒚 𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕𝒊𝒏𝒈 𝒔𝒕𝒐𝒓𝒚 𝒕𝒐 𝒕𝒆𝒍𝒍 𝒐𝒏 𝒕𝒉𝒆 𝒑𝒉𝒐𝒏𝒆 𝒐𝒓 𝒐𝒏 𝒂 𝒁𝒐𝒐𝒎 𝒄𝒂𝒍𝒍 𝒂𝒏𝒅 𝒕𝒉𝒆𝒏 100% 𝒐𝒇 𝒕𝒉𝒆 𝒕𝒊𝒎𝒆, 𝒕𝒉𝒆𝒚'𝒍𝒍 𝒈𝒐, "𝑺𝒐𝒖𝒏𝒅𝒔 𝒈𝒓𝒆𝒂𝒕, 𝒔𝒆𝒏𝒅 𝒎𝒆 𝒔𝒐𝒎𝒆𝒕𝒉𝒊𝒏𝒈."

They'll say one of two things. "Send me something" or "I'd like to see some material on it." Like not those kinds of things, those words.

Send me something or what material do you have on it? Those are the exact words that we have heard thousands of times. And then you send something and to the degree what you send augments what you said and matches it, connects to it, takes it further, and supports the claims you made, then now you're into a deal.

The problem is that not having something that cements the words you said and matches it is where deals can just go fall apart right on the table. And when I say fall apart, and I'll show you in a minute, what I really mean is whatever level... Because you guys are all smart, you guys are well-networked, whatever the level the organization you got yourself networked into, right? So what happens is the pitch deck doesn't match what you said.

You've got a relationship in there and you just go right to the bottom of the organization to some intern who gets assigned to learn their career on whatever you're doing. So when I say falls apart, it may not be that that deal completely dies but you go straight to the bottom and end up with an intern, a cousin, a nephew, a wife, or a chatbot. But the dealmaker cannot relate to you if the pitch deck doesn't match the things you're saying.

So, this is really, when I think about it, the guy who taught me all this stuff, I was like hey, I want to get venture capital and private equity and a loan, right? How do I get to these private equity groups? How do I get to these private equity groups? And he would say, "You don't." And I said, "I have to. That's where the money is." It's the exact opposite.

Capital gets attracted to a deal. You can't go and sell. So if you're emailing and calling and following up, then you've got problems. The capital needs to be able to... It's really three steps, right? Get networked in there to high status. They hear what you're saying and that's the pitch. High status, frame control, hot cognition. They're like "I love it, send me something."

𝕐𝕠𝕦 𝕤𝕖𝕟𝕕 𝕥𝕙𝕖 𝕕𝕖𝕔𝕜, 𝕒𝕟𝕕 𝕥𝕙𝕖 𝕕𝕖𝕔𝕜 𝕒𝕥𝕥𝕣𝕒𝕔𝕥𝕤 𝕥𝕙𝕖𝕞 𝕥𝕠 𝕥𝕙𝕖 𝕕𝕖𝕒𝕝 𝕒𝕟𝕕 𝕥𝕙𝕖𝕪'𝕣𝕖 𝕒𝕝𝕝 𝕠𝕧𝕖𝕣 𝕪𝕠𝕦, 𝕥𝕣𝕪𝕚𝕟𝕘 𝕥𝕠 𝕗𝕚𝕘𝕦𝕣𝕖 𝕠𝕦𝕥 𝕚𝕤 𝕥𝕙𝕚𝕤 𝕤𝕠𝕞𝕖𝕥𝕙𝕚𝕟𝕘? 𝕃𝕚𝕜𝕖, 𝕥𝕙𝕒𝕥'𝕤 𝕥𝕙𝕖 𝕡𝕣𝕠𝕔𝕖𝕤𝕤.
𝕋𝕙𝕒𝕥'𝕤 𝕥𝕙𝕖 𝕛𝕠𝕓 𝕠𝕗 𝕥𝕙𝕖 𝕕𝕖𝕔𝕜 𝕚𝕤 𝕥𝕠 𝕞𝕒𝕜𝕖 𝕥𝕙𝕒𝕥 𝕙𝕒𝕡𝕡𝕖𝕟."

#venturecapital #startups #pitchanything

Episode Transcript

The problem is that not having something that cements the words you send in matches it is where deals can just go fall apart, right on the table. Who's doing, you know, capital raising and finance by show of hands. So everybody wants, otherwise it's hard for my brain. Okay. And then who's doing product, you're doing products and your PR, but it's the same problem in financing and product.

We have this, a very interesting story to tell on the phone or on a zoom call and then a hundred percent of time, the low end sounds great. Send me something. It let's say one of two things send me something or, um, I'd like to see somebody. Like, not those kinds of things, those words send me something or what material you have on it.

Those are the exact words that we've heard thousands of times. And then you send something and to the degree, what you send augments. What you said and take matches, it connects to, it takes it further and supports the claims you made. Then now you're into a deal. And the problem is that not having something that cements the words you send in matches it is where deals can just go fall apart, right on the page.

And when I say follow. Uh, and I'm sure in a minute, what I really mean is they, whatever level, cause you guys are all smart. Um, you guys were well network, whatever level of the organization you've got yourself networking into. Right? So, so what happens is the pitch deck does match what you said. You got relationship in there and you'd go right to the bottom of the organization.

Some intern gets assigned to learn their career on whatever you're doing. So when I say false. It may not be that, you know, that deal completely dies. You go straight to the bottom and end up with an intern, a cousins, a nephew, a wife, or a chat bot. But you, the deal-maker cannot relate to you. If the pitch deck doesn't match the things you're saying, uh, You know, this is really when I think about it, we're not with the guy who taught me all this stuff, you know, I was like, Hey, I'm I want to get venture capital and private equity and alone.

Right? How do I get to the, these, uh, you know, these private equity groups? And he would say, you don't need to, I have to, that's where the money is right here. And it's the exact opposite. So the pitch. Attract capital gets attracted to a deal. You can't go and sell. So if you're emailing and calling and following up, then you've got problems.

The capital needs to be able to, uh, you know, it's really three steps, right? Get networked in there at a high stakes. They hear what you're saying and it's, you know, that's the pitch high status frame control, uh, you know, hot cognition. They're like, I'd love it. Send me something. You send the deck and the deck attraction and the deal.

And they're all over you trying to figure out, is this something like, that's the process? That's the job of the deck is to make that.