How I prepare for a pitch or interview in less than 7 minutes
Published on September 9, 2020
Here’s a slightly mean but very honest question:
Imagine you're on a big media podcast interview for 30 minutes …
Let's say it's …
… Terry Gross or Joe Rogen or Oren Klaff interviewing you RIGHT NOW…
How much of that interview would actually be INTERESTING and COMPELLING to listeners??
Would you be compelling for 12 minutes … 5 minutes ….
….or just 2 minutes???
Don’t be embarrassed to look in the mirror and give yourself the real answer.
My first podcast interview … I nailed maybe 2 minutes.
It was a bomb. Correction, I WAS A BOMB — and not the “good” kind.
What about today?
BRING IT ON. Any interview, any pitch, any time.
I’ll light the microphone on F&**%%^^$ fire for 30 minutes straight.
60 minutes. 90 minutes. Non stop I'll deliver Interesting, Compelling, Unique .. infotainment.
HOW? Through the formulas I've learned over time.
FORMULAS that turn basic, boring information into compelling insight for any listener.
Here's one of my basic formulas: SETUP … INTRIGUE … REVEAL.
Because of this single formula …
So Many Times I've heard “Oren, that was the best interview we've ever had with our podcast.”
Of course it was. THE FORMULA does the hard work.
So you probably want to know … what's in these grayed out areas?
You need to say very specific things in each stage of the Formula. I've written this to you many times before:
What I say in each section let's me hop on any broadcast or PITCH and nail it.
But THIS NEXT THING I have not shared with you …
I HAVE A METHOD FOR PREPARING …
The kind of rapid prep work that makes it work: SETUP … INTRIGUE … REVEAL …
BECAUSE I DIDN’T WING-IT.
I PREPARE IN ADVANCE.
Doesn’t matter if its NPR, CNBC, Harvard Business Review …
…. or my friends new podcast about baseball statistics, with 17- listeners, which I HAD to go on because “I owed him one.”
I don't spend a ton of time on prep, but even for a 17-listener podcast, I do all the homework necessary.
OH SURE … let's be realistic here …
f it's a billion dollar deal, i'm doing THIS:
You definitely have to scale your preparation to the size of the deal.
But for every single interview or pitch … you have to come stack prepared thoughts and scripts. You must have your thoughts organized.
So you can …
PITCH. PERFORM. CLOSE.
No winging it. Think back to the times you had your biggest disasters or NEAR MISSES …. you were winging it.
FAST PREP is a universal “swiss army knife” skill that is becoming core to almost every type of relationship and situation that we have in our lives. Even now as we face this global pandemic and business is so messy, ..
You need to learn the new ways to communicate more effectively with others and motivate them to take positive action.
That’s why I believe learning how to pitch an idea, a deal or a product is so valuable that I think it should be MANDATORY training for everyone right now.
With Zoom and conferencing, the idea of “Pitch Me Your Deal” has gone mainstream.
People all over the world want to get “pitched” professionally.
At the same time, they are tired of lazy “me-too” presentations.
They hate it when you’re winging it.
“Ummmm”, … “you-know” …. “Stop me if you have any questions” …
These are all signs you’re un-prepared and just winging it.
Buyers don’t want that. And the more dollars involved, the less “winging it” will work.
Which is why if you’re interested in taking advantage of the huge opportunity the learning how to Prepare for a Pitch, Perform the Pitch and Close the Deal, I want to invite you to the LIVECAST that I’m doing.
I’m only making this new training available as part of my Pitch Mastery platform. Here's the details:
YOU CAN DO EVERYTHING I'VE DESCRIBED IN THIS EMAIL.
- Prepare a great SETUP
- Use INTRIGUE
- Control attention until your REVEAL
- Use FORMULAS to create a compelling interviews, content or a pitch.
- Rapidly PREPARE IN ADVANCE
- … and never Wing-it again.
It's worth a few minutes to try this …
You'll get a giant boost in revenue, and you'll move up a level in becoming a Pro Dealmaker.
HOW TO PREPARE FOR A PITCH (AND THEN NAIL THE DELIVERY) IS A PROCESS AND A FORMULA YOU CAN QUICKLY LEARN.
I'D LIKE TO SHOW YOU HOW TO DO EVERYTHING DESCRIBED IN THIS EMAIL USING EXAMPLE AFTER EXAMPLE, WITH SPECIFIC SCRIPTS THAT APPLY TO YOUR BUSINESS.