Please note that times may vary slightly depending on the flow and rhythm of participation… (Times are in PDT)
DAY ONE (July 13th):
8:00-8:45 am Check-in and seating
9:00 am-10:30 am – Opening Keynote
10:30 – 10:45 am – Coffee Break 1
10:45 am – 11:15 am First principles of cold outreach: attention and croc brain; high-status Language; status tip-off
11:15 am – 11:30 am – Coffee Break 2
11:30 pm – 12:15 pm – How not to write an email (Buyers Formula)
12:15 pm – Lunch Break (90 min)
2:15 pm – 3:15 pm – The structure of a cold email: social / serendipity (why, how, examples) + exercise (write now); crack / hook (why, how examples) + exercise (write now); CTA (why, how, examples ) + exercise (write now)
3:15 pm – 3:45 pm – Email Deliverability Fundamentals (Guest speaking and Live interaction)
3:45 pm – 4:00 pm – Coffee Break 2
4:00 pm – 5:00 pm – Show and Tell from the Stage + Q&A
DAY TWO (July 14th):
8:30 am – 9:00 am Seating
9:00 am-9:30 am – Opening Note
9:30 am – 10:15 am – How to build a list: Targeting; Finding; Validating; Scrubbing
10:15 am – 10:45 am – Coffee Break 1
10:45 am – 11:30 am – List Building Full Tech stack
11:30 am – 12:15 pm – Email Deliverability after (pick up example from day before and compare results)
12:15 pm – 1:00 pm – Show & Tell from the Stage – copy tear downs
1:00 pm – Lunch Break (90 min)
2:30 pm – 3:00 pm – Linkedin Strategies
3:00 pm – 4:30 pm – Show & Tell from the Stage
4:00 pm – 5:00 pm – Final notes Q&A