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Example of The One Twist

#venturecapital #startups #pitchanything

“𝐓𝐡𝐞 𝐎𝐧𝐞 𝐓𝐰𝐢𝐬𝐭 𝐨𝐩𝐞𝐧𝐬 𝐮𝐩 𝐚 𝐧𝐞𝐰 𝐰𝐚𝐲 𝐨𝐟 𝐝𝐨𝐢𝐧𝐠 𝐭𝐡𝐢𝐧𝐠𝐬, 𝐚 𝐧𝐞𝐰 𝐦𝐚𝐫𝐤𝐞𝐭. 𝐎𝐫 𝐲𝐨𝐮𝐫 𝐭𝐰𝐢𝐬𝐭 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞𝐥𝐲 𝐞𝐱𝐢𝐭𝐬 𝐨𝐧𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲, 𝐡𝐞𝐥𝐩𝐬 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐞𝐱𝐢𝐭 𝐨𝐧𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲, 𝐚𝐧𝐝 𝐛𝐞𝐜𝐨𝐦𝐞𝐬 𝐚 𝐧𝐞𝐰 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲. 𝐖𝐞'𝐥𝐥 𝐠𝐢𝐯𝐞 𝐲𝐨𝐮 𝐞𝐱𝐚𝐦𝐩𝐥𝐞𝐬…

#Uber introduced their stuff, They helped people exit the taxicab industry with one twist. What was it? Oh, you can see your car coming and you know when it's going to get to you. You can order a car on your phone and see when it's coming.

#Airbnb. You can exit having a deal with the expensive, difficult hotel industry and just get a cheap, interesting, one-night or two-night place and you could see it and book it online. You could exit the hotel.

#Bitcoin, you could exit fiat and do things free of governmental controls.

So… Let's see.

#Dell Computers I think is really easy to understand example here.

So the one twist that Dell had, because, in those days, computers were not fancy, right? They just had a screen, a microprocessor, a fan, a power supply, and a keyboard, no mouse. And so, the only twist that Dell Computer had was that it was a PC just big enough to run a business. Eight megahertz, 10-megabit hard drive, one 5.25… That's it, he's just like what is the absolute minimum that a business would need to have a computer? Everything else, I mean, he literally ran out of his dorm room, everything else was exactly the same. It's just the positioning of it.

So these are some other ones:

#WeWork. The thing that let them explode, whether they succeeded or not is just this one word: green, that was the only twist they had.

Everything else was exactly the same as everything else that was out there. They're like we're a green co-working space. You have to look back to these stories of when they started, not what they are now.

Where they got money and where they got success is we're a co-working space, which already existed, but we're green. And that makes like these tech workers want to work with us.”