From the author of Pitch Anything & Flip the Script
Do you have any weird talents?
My weird talent is “explaining things.”
The more complicated something is, the better I can explain it.
You might be surprised …. how I could explain your company better than you.
My secret, if you can even call it that, is that I rely on FORMULAS – so I don’t have to think hard before I explain anything.
I LOVE FORMULAS, and I’ve learned …. there’s pretty much a formula to get through every business situation.
Let’s try this out …
Quick …. go find the 5 Most Random Things In Your Office.
(take a picture and send it to me if you can, love to see your stuff!)
Here’s mine.
1. Bearface Whiskey received as a gift
2. Kabuki Pain Pill
3. Manual Shift Knob from a Focus RS race car
4. Zoom recorder
5. Some medicine from a Mexico trip, expired 4 years ago
CAN THERE BE A SIMPLE FORMULA THAT INSTANTLY EXPLAINS ALL THESE RANDOM ITEMS?
There definitely IS.
Let’s take the weirdest of these items … it weighs 44lbs, costs $300 and is correctly named “The Pain Pill”
I’LL GIVE YOU THE FORMULA THAT CAN EASILY EXPLAIN THIS WEIRD THING OR ANY THING YOU SELL, BUT FIRST:
I have to point something out ….
These Formulas that I email every week are tested and stable.
They are developed in the real world, at my job, where I help sell companies … and make people insanely rich.
I’ve helped 387+ entrepreneurs get ultra-rich …
And these guys do all the dumb stuff you would expect …
they buy yachts and race-horses and castles in the south of France and Honus Wagner baseball cards for $2.8 million and they get crazy girlfriends in foreign countries.
They buy jet airplanes and open restaurants in Paris with their name on it in gold lettering.
Two of my clients owned the highest priced Ferrari’s in the world.
Is it exciting to live in this world?
Trust me …. NO … it’s not what you think.
It’s a big YAWN.
Because want to know how many of these guys I’m truly friends with?
ONE.
One guy.
think about that number.
out of a 380 people … why has only ONE become a friend?
Because …
these are not good people. (sorry guys … sue me.)
So I KNOW FIRST HAND, you don’t need $50 million to be a great person.
You only need $49 million …
Kidding.
While you are learning all these business formulas (and I’m about to give you 30 solid formulas) …
Make sure to learn the one formula I don’t teach: happiness and contentment.
I know, you’re probably thinking …. “Hey Oren, f***k off, I don’t need another motivational coach.”
Fair point! … especially since, “motivation” is not what I’m good at.
I’ll get back to the FORMULAS now, but … please note …
I would love to see you end up hugely successful, but also … as a GOOD PERSON.
Anyway, back to the coal mine … let’s learn some Methods & Formulas!
YOU NEED THREE BASIC IDEAS TO EXPLAIN ANYTHING TO A BUYER, INVESTOR OR PARTNER.
First, you have to put your thing in CONTEXT of human suffering … even if it’s a stapler, accounting software or whiteboard marker (yes, even staplers cause stress and suffering.)
Then, you need to have ignite their CURIOSITY about the thing …
And finally, use CALCULATIONS to cement your explanation.
1. CONTEXT
2. CURIOSITY
3. CALCULATIONS
For example, I’d explain the “Pain Pill” [that weird thing pictured above] like this:
“You ever feel bone-tired and have low-motivation?
That’s your body saying that you should rest …. drink a beer … take a few days off.
Or maybe it’s NOT saying that … but what else could it be?
How about this?
It’s Anger …. stored in your 3 major back muscles.
It’s Fear …. stored in your 4 stomach muscles.
It’s Burdens … stored in the THIRTY FOUR muscles of neck and shoulders.
That’s FOURTY ONE muscles causing 11% decreased blood flow, 16% lower oxygen delivery, 20% more lactic acid buildup, and accumulation of 10 major toxic metabolites.
The Pain Pill gets into each of those 41 muscles because it weighs 44-lbs and can concentrate 200 pounds of force to release the knots causing all kinds of pain, tension, stress and exhaustion.”
DONE.
Weird thing fully explained in 117 words … or 31 seconds of talking.
If you look back through those 117 words, you can easily see this works because of the 3 elements:
CONTEXT in terms of human emotion and suffering…
CURIOSITY about the cause of suffering….
CALCULATIONS to make your words truthful.
If you can learn this formula, you’re going to have control over any business situation you find yourself in ….
Because there’s always ONE CONFUSING THING that stops buyers from buying …
Which is exactly when you step-in with Context, Curiosity and Calculations …
To clear everything up …
And close that deal.
Got it?
I think it would help if you saw me do this in person a few times …
To give you these skills, I’m going to do something I only do twice a year:
On June 26th I’m going to perform a pitch for you to see, evaluate and learn from.
WANT TO SEE ME GIVE A CORPORATE PITCH … USING 30 MAJOR PERSUASION TOOLS?
What I introduced you to today is 1 of 30 specific tools I use in every single pitch.
You should watch me give this pitch.
THEN I’m going to break it all down for you:
5 tools for starting a presentation with a BIG IDEA
3 tools for RAISING THE STAKES
3 tools for SETTING THE STAGE
4 tools for CREATING CERTAINTY
3 tools for CONTROLLING THE TIMEFRAME
4 tools for showing your EXPERT STATUS
2 tools for explaining WHY NOW
5 tools for CLOSING THE DEAL
1 tool (the only one that works) for GETTING THE MONEY IN
Does that seem like a lot to do?
It is …. but it really isn’t.
When you have these FORMULAS, and you try it out a couple of times, you’ll see how I’ve been able to do this 1,000+ times, selling companies and closing deals.
I AM DOING A FULL PITCH AND SHOWING YOU THE 30 TOOLS on FRIDAY, JUNE 26TH AT 12PM PST
Join me on this rare Livecast event called “THE 30 MAJOR PITCH TOOLS”
This one-hour will open your eyes wide – and turn you into a hardcore dealmaker.
To get into THE 30 MAJOR PITCH TOOLS Livecast Event… you have to join Pitch Mastery here.
> Join Pitch Mastery to access THE 30 MAJOR PITCH TOOLS Livecast
You can get access to this event: THE 30 MAJOR PITCH TOOLS, only from inside Pitch Mastery.
Are you doing this? It’s going to change everything you do.
Oren
PITCH MASTERY ACCESS and THE 30 MAJOR PITCH TOOLS
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